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Interns Receive Hands-on Experience at SFA & Blue Waters Productions
Monday June 19th 2007
Interns from the Barbados Community College (BCC) had the chance to receive hands-on experience in the world of communications and film during their internship programme at SFA Communications Inc. and sister company Blue Waters Production.

Nahshonda Hall and Tyson Weekes are completing their first year in the Mass Communications programme at BCC. In the programme, students receive practical training for six weeks in the field of communications at media houses and communications firms and departments, to assist them as they enter the world of work.

Nahshonda Hall, an aspiring film writer had the opportunity to work in film. She was instructed in Product Placement, a process where she had to identify, through branding, the sponsors of the film “Hit for Six”. Other tasks included Scene Identification, a comparison of the film to the script and a bit of Event Planning as well.

Tyson Weekes was attached to the Public Relations department where he received training in Media Monitoring for clients such as CWC 2007 and LIAT. In media monitoring Tyson was taught the tedious process of identifying stories for clients, scanning, emailing and arranging into summary sheets. He was also exposed to Event Planning and had the chance to attend business meetings with clients.

Over the six weeks, both Nahshonda and Tyson agreed that they gained sound knowledge of the duties and responsibilities one holds in the communications and film development fields.

“I have been able to improve my communications skills as before I was a very shy individual.” Hall stated. “Such training will be beneficial for me as I progress in the area of Mass Communications to effectively get across my opinions to others.”

Weekes agreed with Hall and in addition stated: “I have also learnt during my internship to be patient and flexible. Being able to adapt to any situation is something I have observed from the staff of SFA. This lesson will assist me in the future when I am attending to clients’ needs, and making important decisions in the interest of my client.”